Brand identity for businesses

    We design logos, visual identity systems and brand guidelines that give your business a consistent, professional look across every touchpoint.

    Contact usSee our work

    Who this service is for

    • New businesses that need a professional visual identity
    • Existing businesses with inconsistent or outdated branding
    • Companies launching a new product or service
    • Businesses that need updated brand materials
    • Digital products that need app icons and a visual system

    Common problems we solve

    • No logo or visual identity, or one that doesn't reflect the business
    • Inconsistent colours, fonts and materials across channels
    • A brand that looks unprofessional next to competitors
    • No guidelines, so every new material looks different
    • A new product or app with no visual identity yet

    Services and deliverables

    • Logo design
    • Visual identity systems
    • Colour and typography systems
    • Brand guidelines
    • App icons
    • Social and marketing assets
    • Company presentations
    • Brochures and print materials
    • Consistent application across digital and print touchpoints

    Need a website to go with your new identity? Web Development

    Need app icons or a wider digital product design system? UI/UX & Graphic Design

    How we work

    1. 01

      Discovery

      We review your business, audience and goals to understand what the identity needs to communicate.

    2. 02

      Concept

      We explore initial directions — logo concepts, colour and typography.

    3. 03

      Design

      We refine the chosen direction into a complete visual identity.

    4. 04

      Guidelines

      We document the identity in brand guidelines for consistent future use.

    5. 05

      Delivery

      We deliver final files and guidelines, ready to use across channels.

    6. 06

      Ongoing support

      We stay available for new materials or updates to the identity.

    Our brand identity experience

    External client

    Positive Effects

    A logo and brand identity built for Positive Effects (EMERGENCE FZE), combining the letters "P" and "E" into a distinctive symbol that reflects the company's values.

    Read moreNo public website on file
    External client

    Indigo Brochure

    Brand and brochure design for Indigo Oman, translating their identity into cohesive print materials.

    Read moreVisit website

    Further reading

    Frequently asked questions

    It depends on scope, but typically includes logo design, a colour and typography system, and guidelines for using them consistently.

    No, a logo is usually part of a wider identity — colours, typography, guidelines and supporting assets.

    Yes, we work on both new identities and refining or updating existing ones.

    Yes, we document the identity in brand guidelines so it can be applied consistently later.

    Yes, app icons, social assets and marketing materials can be part of the identity.

    Yes, brand materials can be prepared in Swedish and English.

    Timelines depend on scope and complexity. We'll give you a realistic estimate once we know what's needed.

    Yes, we can design and build the website once the identity is ready.

    Ready to build your brand identity?

    Scope and price depend on which identity elements you need, such as a logo, guidelines and visual assets.

    Contact us