External client / Brand identity & app visual design · Oman
The Wellness Centre
Brand identity and app visual design for a fitness and wellness club in Al Mouj Muscat, Oman.
Mouj — proposed app identity
The brief
One club, two app experiences.
The Wellness Centre needed a shared digital identity for members and the team running the club floor. A welcoming member experience and a focused coach tool had to feel part of the same club.
Mouj, Arabic for wave, connects the proposed app name to Al Mouj. Mouj and Mouj Coach remain naming recommendations, pending the client’s decision.
A mark built from familiar forms.
The concept brings together the TWC monogram, a barbell and wave forms. A clear-space system keeps the mark distinct across light and dark applications.
The symbol and outlined wordmark form a fixed lockup. Naming and brand directions are shown as proposals.
Colour and type
Yellow at the centre.
Yellow holds the identity together. Blue distinguishes member actions; green supports coach actions. This colour direction remains a proposal.
Clash Display
Clash Display is proposed for the identity and campaign artwork; Inter for app interfaces; and Cairo for Arabic text and right-to-left layouts.
Two apps. One identity.
The approved app design assets cover separate member and coach experiences within one visual system. Irozon’s scope here is visual design, without application development.
Member experience
The member screens bring together the home view, class booking and club access, with membership actions and activity kept close at hand.
Coach experience
The coach concept uses a darker surface and compact roster rows to bring the day’s classes, bookings and check-ins into one working view.
Design scope
A considered design toolkit.
- Member and coach app visual design assets
- Brand mark concept and construction rationale
- Logo variations, clear space and minimum-size guidance
- Proposed colour palette and role-based app accents
- Brand and interface typography direction, including Arabic
- Social media design concepts and photography direction
The member and coach app design assets were approved. The presentation keeps the Mouj naming and colour directions clearly identified as proposals.
